UX Framework for Data Visualization @
Buy with Prime (BwP)
Buy with Prime allows millions of US-based Prime members to shop directly from participating online stores with the trusted experience you expect from Amazon—including fast, free delivery, an easy checkout experience, and returns on eligible orders.
Overview
This case study will primarily go over my research and critical thinking skills as well as thinking broadly for a future-oriented UX Framework. It will also go over my iterations for how best implement the framework.
Project Type
UX Framework
Web
My Role
Internal & External Research
Iterative Design
The Problem
The merchant console is the primary location that merchants interact with to gather data, manage inventory, promotions, and much more. Upon joining the team there was no collective vision for Data Visualization.
The Solution
I found a simple and effective framework to guide designers on the Buy with Prime team on how to make decisions regarding Data Visualization, especially as it relates to the UX of the page and the overall UX of the product.
Who I Impacted
75%
US Amazon Prime holders
50+
Product Designers
To learn more contact me at zochilmm@umich.edu or message me on LinkedIn
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